Electronic Game Card

Electronic Game Card develops, produces and markets games to the casino and lottery industry. The Company's lead product is a unique credit card-sized pocket game.

Challenge
To take the brand of an established company with a single product and rebrand it into a new revitalised company with multiple products across different sub-brands without damaging the share price.

Solution
Use market research to identify new areas with good growth opportunities for the clients core technology. Create a new brand identity, consisting of sub-brands for each of the new divisions as well as consumer facing brands for the end products.

Result
The new corporate communication material was used to inform the stakeholders of the new strategy. The new identity and strategy has attracted interest from brand partners and has lead to a licensing deal for the leading children’s character.

Services provided by mostra:
•   market research
•   brand identity
•   marketing strategy
•   product design and development 

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