press release

Rosetta Stone appoint mostra to develop brand partnerships to promote their unique language learning software


(UK, London, October 2012) To help promote the Rosetta Stone brand and their interactive language learning solutions, Rosetta Stone has appointed mostra, one of the leading brand partnership agencies in the UK, to help them build unique and interest brand partnerships.


mostra will work closely with Rosetta Stone to develop a variety of partnership campaigns over the next year, each targeting a different key demographic for the brand. The campaigns will vary depending on the target demographic and the objectives of the brand partners but all of them will ultimately look to build brand awareness and drive sales.


The first campaign went live is September 2012 and targeted ‘career climbers’ and those looking to get ‘back to work’. The campaign was very successful delivering increased brand awareness by reaching over 2m people, impressive data capture and a 42% increase in the number of likes on the Rosetta Stone Facebook page.


David Adshead, Managing Director at mostra, commented “We are pleased to have delivered a successful first campaign for Rosetta Stone and are looking forward to working with them to develop a partnership strategy for 2013. We hope that our extensive brand partnership experience will add real value for Rosetta Stone and help them drive sales next year.”


Magalie Belmo, Marketing Executive at Rosetta Stone, said “We were very pleased with the success of the first campaign and are now looking to explore a number of different opportunities with mostra for 2013.”