press release

Win one hell of a holiday with Inferno and the Metro.


(UK, London, May 2013) To celebrate the eagerly awaited release of Dan Brown’s new book ‘Inferno’ mostra have developed an action packed campaign with the Metro. 

Every day this week readers will be able to win a pair of tickets to see the bestselling author in person at his one and only UK event. And one even luckier couple will win a 3-night break to the romantic City of Florence, where much of the new book is set, courtesy of Cresta, the City breaks specialist.


The campaign will be promoted via a number of different channels including ads in paper and on tablet and iPhone apps every day this week, communicated in various Metro newsletters and on their popular website.


To make the entry mechanic for the competition a bit more engaging the Metro developed a new pairs game app on their iPad or iPhone edition. Each day readers can play the game with different book related imagery to match-up. A winner will be selected at the end of each day and receive a pair of tickets to attended the exclusive event at Freemasons Hall in Central London. If you have played the game 3 times this week you could also be in with a chance to win a holiday to Florence.


Janine Giovanni, Transworld Marketing Director, says: “mostra have been a pleasure to work with and the promotion that they have created for us reaches out to a very wide demographic which is perfect for Dan Brown readers.”


Nicola Jenkins, mostra’s Campaign Director commented, “We are really pleased with the campaign, a great way for the Metro to promote their game app and great exposure for the book in the week ahead of Dan’s visit to London.”


The campaign runs from Monday 13th to Sunday 19th May 2013. The evening with Dan Brown takes place on Tuesday 21st May 2013.