press release

Enhance your career with Rosetta Stone, Monster and CityJet.

 

(UK, London, May 2013) mostra has created a three-brand promotional campaign aimed at boosting individuals’ careers through languages. The partnership brings together Rosetta Stone, the provider of unique language learning solutions, Monster, the leading online recruitment specialist and CityJet, the smartest choice for time-conscious business and leisure travellers in a unique cross-promotional campaign. 


The campaign will offer Monster customers a discount on Rosetta Stone TOTALe online course product, together with the opportunity to win a pair of CityJet flights to a choice of European destinations and two complete language sets for the winner and their travelling companion.

 

The campaign will be communicated on the Monster website coupled with helpful advice on how languages can help boost your career prospects. All three brand partners will communicate the campaign to their customers in their newsletters and via their social media channels. There is also exposure for the campaign in Velocity, CityJet’s popular in-flight magazine, read by thousands of business travelers every month.

 

Sylke Riester, Managing Director Europe at Rosetta Stone said: “What we are seeing now is a more definitive sense of motivation for learning languages than ever before – not only does an additional language create a point of differentiation, but it opens up a raft of possibilities for working abroad, or working more closely with overseas teams.”

 

Michael Gentle, Head of Consumer Marketing at Monster.co.uk, commented: “At Monster, we are committed to helping job seekers ‘find better’ and try to do everything we can to help candidates identify the best job match for them. In the increasingly competitive job market, a second or third language can unlock new opportunities for job seekers enabling them to pursue different roles and progress in their careers. We hope our exciting new partnership with Rosetta Stone and CityJet will encourage more people to broaden their horizons.”

 

The campaign goes live on 3rd June and runs until 30th June 2013.

 

 

 

 

 

 

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