press release

Further funny adventures this Fathers Day with Firebox


(UK, London, June 2013) To celebrate the paperback release of ‘The Further Adventures of an Idiot Abroad’ by Karl Pilkington, mostra have developed a brand partnership campaign for Fathers Day with Firebox, the online retailer that specialises in finding the coolest products for its loyal customers. 

The campaign will launch ahead of Father’s Day and be promoted for 4 weeks on the popular Firebox website and in their newsletter. The campaign will position Karl’s latest book as the perfect gift for Father’s Day, and an exclusive 40% discount will be offered to all Firebox customers.


Firebox customers will also be able to download a free sample chapter of the book to enter a competition to win a signed copy of the book. Canongate will promote the campaign on their website and via various social media channels offering Karl’s fans a 10% discount at Firebox.


David Adshead, Managing Director at mostra, commented: “We know that Firebox customers are big fans of Karl’s, so the brand fit is very strong and the discounts will help drive sales for both brands”


Lindsay Terrell, Canongate Books: 'We're delighted with Firebox's support of Karl, and with the opportunity to reach this ever-widening base of Pilkington enthusiasts'